In life, unforeseen circumstances can lead to necessary changes. Our photography company had to adapt due to health issues within our family. Transitioning from full-time wedding photographers to offering sessions a few times a month, we remained committed to delivering top-notch customer experiences.

What we discovered was twofold: our company needed to improve communication, and we relied on numerous programs and apps that only complicated matters. The result? Lost social media messages, difficulty managing multiple platforms for direct messages, overseeing social media accounts, checking emails, coordinating Google chats, scheduling, calendars, and maintaining our online reputation and reviews. Although we utilized a well-known photography-based CRM, our client lists were scattered across email marketing programs and SMS messaging systems. We believe that if a business requires more than five pinned tabs to operate efficiently, it's time for a change.